Shopping Mall-Atrium

Atrium Hanging Transparent/Special-Shaped Screens

Interactive Floor Tile Screens

Column-Wrapping Surround Screens

Five Pain Points, One Answer

Screen washout in sunlight
Standard indoor screens: 800-1500 nits — invisible in daylight. CHECHI: 5000-7000 nits with auto-brightness — sharp at noon, soft at night. Content stays visible all day.

Bulky screens ruin aesthetics
Traditional LED boxes exceed 10cm thick, blocking light and views. CHECHI: one-third the thickness of conventional screens; transparent film at 0.8-3mm with 85%-95% transparency — visible when on, invisible when off.

Upper floors can't see the screen
Single-sided screens miss higher floors and side angles — ad value underutilized. CHECHI offers double-sided, ring, and 360° wraparound screens — full coverage, zero blind spots, maximum ad ROI.

Crowds pass through but don't stay
High foot traffic doesn't mean high engagement. CHECHI interactive floor tiles: ≥500kg/㎡ load capacity, pressure-sensing, multi-touch. Data shows dwell time extends from minutes to 15-20+ minutes — with effects that drive photo and video sharing.

Installation disrupts operations
Traditional installs: 1-2 weeks of scaffolding and closures — tenant complaints guaranteed. CHECHI: prefabricated modules, factory-assembled with 72-hour burn-in. On-site install in 3-7 days, scheduled nights or off-peak — zero daytime disruption.

Product Comparison

Solution	Best For	Key Specs	Pitch
Ultra-Thin Double-Sided Suspended	High-ceiling (3+ stories)	1/3 traditional thickness, dual display	P3.9-P6.25
LED Transparent Film	Glass-dome / daylight atriums	0.8-3mm, 85%-95% transparent	P5-P10
Interactive Floor Tile	Ground-floor high-traffic zones	≥500kg/㎡, IP65, pressure-sensing	P6.25
SMD High-Definition	Standard atriums	Seamless, ≥1920Hz refresh	P2.5-P4
Custom Shaped	Landmark-seeking malls	Fully customizable	Custom

Selection Guide: 3-5m viewing distance → P2.5 | 5-10m → P3.9-P4 | 10m+ → P5-P10

Key Specifications

Category	Specifications
Display Performance	5000-7000 nits · ≥3840Hz refresh · 50,000-80,000hrs LED life · Commercial-grade color reproduction
Structural Design	Thinnest 0.8mm · Max transparency 95% · Double-sided = 1/3 traditional thickness
Interactive Capability	≥500kg/㎡ load · Pressure + multi-touch · IP65 waterproof/abrasion-resistant
Installation & Service	Prefab modules · 3-7 days on-site · Front-serviceable · Night/off-peak available